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Gold is one of the most revered metals in the Indian culture. From festivals, to weddings to birthdays, no auspicious occasion goes by without making use of this metal. Indian temples are famous for their new as well as ancient gold idols which are guarded against any kind of theft or robbery. Most Indians look up to gold as a thing of investment which can be used in times of financial crisis.
While gold has been living up to its standard for a very long time, lately the metal has started to lose its shine. The prices of gold have been tracing a downward spiral and as such customers have procured this metal in the hope of reaping substantial benefits when the price of the metal goes up again.
Let us look into some of the most important factors that determine the price of gold today. One thing which is sure is that the prices of this metal are affected considerably by the international markets. India is one of the largest consumers of gold and as such any kind of movement in its prices internationally, has a huge impact on the prices here in India.
Apart from the above factors listed below there are other similar factors too like the production of gold and its subsequent production cost that influence the price of this metal. However, the bottom line to keep in mind is that no matter how numerous the factors affecting gold rate may appear, ultimately it all boils down to the demand-supply game. The basic demand-supply mismatch is one of the primary reasons that drives the price of the yellow metal. This mismatch may however, be created by several situations, some of which are have been discussed in the points above.
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