Akshaya Tritiya 2025

Importance of Akshaya Tritiya in India 2025

In our nation, Hindus and Jains of all denominations celebrate Akshaya Tritiya with great fervour as it is a very auspicious day. It is regarded as one of the four most significant days in the Hindu calendar and falls in the month of Vaisakha. Any new endeavour started on Akshaya Tritiya is guaranteed to flourish and bring happiness and prosperity to the people. This day is regarded as being exceptionally wonderful for beginning new travels. With over 100 crore Hindus and Jains living in the nation, this holiday is widely observed and emphasizes the beginning of a fresh beginning.

For millions of Indians, the day of the Akshaya Tritiya is of paramount importance. And, on this day, both consumers and retailers gear up for a productive day of trading. The Hindus and the Jains, in particular, celebrate the day with fervour and buy gold so as to bring prosperity to their lives. As per the Hindu calendar, Akshaya Tritiya comes during the Vaisakha maasa (month), and is considered to be one of the four most auspicious days.

Our country as a whole has had a longstanding relationship with gold, one that stretches to a few millenniums - right from the time when the Ashokhas, the Mauryas, and the Guptas ruled the land. So, it's no wonder that there's a specific day in the Indian calendar to commemorate our affinity to gold while strengthening the belief system that the precious metal spurs significant growth in wealth.

This significant day is also devoted to Lord Vishnu, revered as the sustainer within the divine trinity. According to Hindu scriptures, the Treta Yug commenced on this hallowed day. Furthermore, this auspicious occasion frequently aligns with Parsurama Jayanti, a celebration honouring Lord Parsurama, the sixth avatar of Lord Vishnu. 

Given its profound significance, people nationwide eagerly embrace the opportunities this day presents. It's a particularly favoured time for acquiring gold and silver ornaments, believed to usher in prosperity. Purchasing these metals on this auspicious occasion is thought to bless one's household and kin with fortune. The day is traditionally marked with yajnas, pujas, and acts of charity. Extending assistance to the less fortunate through donations of clothing, food, and essentials amplifies the positive energies of the day, inviting the divine blessings of Lord Vishnu. 

Akshaya Tritiya 2025 - An Auspicious Day to Buy Gold

We know that Indians love gold, with the country being one of the biggest consumers of gold in the world. While the country has gold reserves of over 550 tons, the total gold in the country is estimated to be over 20,000 tons.

On Akshaya Tritiya, millions of Indians buy gold because doing so marks the beginning of a new cycle. On this day, investments are said to bring prosperity, and gold is bought all over India because it is thought to be the best investment there. Apart from its auspiciousness, gold is in high demand on this day due to its practicality and reputation as a wise investment.

Millions of Indians purchase gold on Akshaya Tritiya, as investing in gold on this day heralds the start of a new beginning. Investments made on this day are believed to bring prosperity, and gold which is viewed as an ideal investment in the country, is purchased across the length and breadth of India. Apart from the auspicious aspect of purchasing gold, its utility and reputation of being a great investment increase demand on this day.

In today's digital era, buying gold has evolved beyond traditional methods, which was especially evident during the Akshaya Tritiya festival. Here are some emerging trends: 

1. Online Gold Transactions for Akshaya Tritiya: Historically, acquiring gold meant procuring physical bullion. Yet, contemporary times offer the convenience of online gold purchases. This method provides buyers with several advantages, including bypassing concerns related to physical storage. Typically, sellers undertake the responsibility of safe storage, backed by full insurance. Moreover, buyers benefit from competitive market rates and a nearly 99% purity assurance, making online transactions on Akshaya Tritiya particularly appealing. 
2. Waived Making and Reduced Wastage Charges: During festive seasons like Akshaya Tritiya, many jewellers present attractive offers, such as significant reductions or complete waivers on making charges. Additionally, they may also minimise wastage charges typically incurred during jewellery manufacturing, aiming to entice a broader clientele. 
3. Gold Exchange Traded Funds (ETFs): Gold ETFs have emerged as a popular investment opportunity for those seeking exposure to gold without physical possession. Regulated by SEBI, these funds offer transparent, stock market-traded options, presenting a potentially more economical alternative to traditional gold jewellery investments. The ease of trading, available around the clock with broker assistance, further enhances its appeal. 
4. Gold as Loan Collateral: Gold's intrinsic value extends beyond ornamentation, often serving as collateral for securing loans. By pledging gold assets, borrowers can bolster their loan applications. The flexibility in utilisation, without any usage constraints, allows borrowers to allocate funds according to personal or business needs. Leading Indian financial institutions offer gold loans with competitive Loan-to-Value (LTV) ratios, leveraging advanced carat meters for accurate valuation. Coupled with complimentary insurance and secure storage, these loans present a relatively low risk borrowing option. 

Rituals Practised Across India on Akshaya Tritiya  

While the celebrations of Akshaya Tritiya may vary across regions, the day resonates with widespread enthusiasm. Here are some prominent rituals observed during Akshaya Tritiya: 

1. Devotees honouring Lord Vishnu often observe a day-long fast and engage in acts of charity, such as distributing food, garments, and essential items to the underprivileged. 
2. Given Lord Vishnu's fondness for the Tulsi plant, it is incorporated into various dishes prepared as offerings and subsequently shared as prasad among devotees. 
3. In the eastern regions of India, Akshaya Tritiya heralds the commencement of the agricultural season's first ploughing. The occasion is marked with festivities as farmers seek divine blessings for a prosperous harvest. 
4. Recognising the association of Lord Ganesha and Goddess Lakshmi with prosperity, traders and business owners perform a special puja known as Halkhata at the onset of the new fiscal year to invoke their blessings. 
5. Akshaya Tritiya's significance in attracting wealth and abundance prompts many to invest in gold and silver jewellery, believing it augments fortune. 
6. A prevalent tradition on this sacred day involves pilgrims taking a sacred dip in the revered waters of the Ganges. Consequently, the ghats of Haridwar and Varanasi witness a surge in devotees. 

1. Jain followers also hold Akshaya Tritiya in high regard. For some, it marks the culmination of a year-long penance or tapasya, concluding their fast with a refreshing drink of sugarcane juice. 
2. Furthermore, devotees apply sandalwood paste to the idol of Lord Krishna, believing that this act paves the way for heavenly blessings and spiritual elevation.